If you want traffic from search engines, you know that you need to optimize your page for your target keywords. However, where on the page should you place your keywords?
There are 5 places that you can use keywords on your website to signal to Google which pages on your site you want to rank for which keywords:
Keyword in Page Title: The page title, also known as a title tag. Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, the page title is not displayed on the page itself but is shown in the search results and in the web browser. You definitely need to add your keyword to a page here but do not just put the keyword and nothing else. At the very least, put your business’s name either before or after the keyword.
Primary Keyword – Secondary Keyword | Brand Name
Keyword in Meta Description: The Meta description is a 160-character snippet, a tag in HTML that summarizes a page’s content. Search engines show the Meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the Meta description is a very important aspect of on-page SEO.
<meta name=”description” content=”A page’s description, usually one or two sentences.”/>
Keyword in H1 Tag: The main header tag for the page. This is normally the title at the top of a page that tells the reader what the page is about like an article title in a magazine or newspaper. Your website should have only one H1 tag. If you have more than one H1 tag on a page, change the other H1 tags to an H2 or H3.
<h1>Your Title Text</h1>
Keyword in Body Content: The main written text on a page, such as a product/service description or an article. You only need to mention the keyword once, though you can mention it more times if that happens naturally when you are writing. You definitely do not need to aim for any kind of keyword density (2%, 5%, etc.).
Keyword in Title Image Tag: The HTML code used to add an image to the page i.e. this text will not show up on a page, unless, for some reason, the image itself does not load. If there are multiple images on a page, you can add variations of the keyword to each of them.
<img src=”filename-including-keyword.jpg” title=”Title of the image including the keyword” alt=”Description of the image including the keyword”>.